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I think this takes the concept of "soft sell" to new heights. It's so soft, I don't really know what's being sold. The qualities of the father who subscribes to St. Nicholas magazine? Or was it the magazine itself? Or maybe just the over-arching St. Nicholasness of the universe?
I just have the feeling that at more than one occasion, the creator of this ad told a young man that he "liked the cut of his jib.
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LOL, Laura. Well said.
Posted by: Crowchick | February 26, 2008 at 01:03 PM
I like the basic, unarguable truthfulness of the first statement. And it's so versatile that you can use it for any product you like: "When you find a man who buys X, you find a man who is alive."
Yep. Unless you happen to run one of those hard-to-find Quik-E-Mart's for the undead, that pretty much sums up every single one of your customers.
Posted by: Laura | February 26, 2008 at 08:44 AM